In 2017 the Detroit Red Wings will be playing in a new arena, and while the name of that building isn't known yet, its slogan just might be.

On Wednesday, it has been reported that Ilitch Olympia Entertainment has acquired two trademarks from the U.S. Patent and Trademark Office for "The Baddest Bowl" and "The Baddest Bowl in Hockey".

This "bad bowl" idea has been in the work for a while with the patents being applied for in 2014 and approved in late 2015.

Even in the early stages of the Detroit Downtown Events Center, the "bad bowl" idea was in form. Project planners described the arena as such: "The proposed bowl is steeply pitched to create a loud and intimate environment that puts every event participant on top of the action, and to make this the 'baddest' bowl in the National Hockey League."

Chris Ilitch, CEO and President of Ilitch Holdings, has said that there is a sponsor in line to buy naming rights to the new arena, and a formal announcement could come in the next month or so, according to the Detroit Free Press.

The $627 million stadium and events center is set to open in fall of 2017, in time for the Detroit Red Wings to play their home games there in the 2017-18 season.