NCAA Moving to Allow Athletes To Profit
According to Ralph Russo of the Associated Press, the NCAA is moving to allow its athletes to strike endorsement deals and profit off their name, image and likeness. For the college football fan this could mean the return of the popular NCAA Football video game franchise but to the athletes it would mean they could profit off their popularity at a young age.
Currently college athletes are not allowed to charge for autographs or appearance fees, but under the proposed new rules, the athletes could be creative and profit off their own name, image and likeness. The college sports administrators are currently reviewing the proposed rule changes prior to them being sent to the NCAA Board of Governors, which meets on Monday and Tuesday.
Players would be allowed to endorse local companies and events, charge for appearance fees or host their own youth clinics. If the rules are passed, college athletes could profit off their own name, image and likeness as early as January of 2021. The state of California caused the NCAA to speed up its proposal in an effort to keep colleges across America on level playing field.
In the proposal, an athlete could be punished for failing to report the details of financial agreements. All financial details of business dealings should be made public for the NCAA to review.
There are still details to review and iron out, but soon you could watch your favorite college football player on his Youtube channel, or listen to him or her on their podcast.