How to Generate Roofing Leads: Top 25 Roofing Marketing Ideas Starting With Your Website
Leads are the lifeblood of every roofing business, no matter your location or how long your business has been established. Without a continuous flow of leads, bringing in new jobs and making money both become impossible. But when you create a system that regularly attracts new customers and delivers fresh roofing leads to your business, that’s a recipe for:
- More high-paying jobs
- Increased revenue
- Growth of your business
So, we know why generating quality roofing leads is important, but what’s the simplest way to do it? The answer is good roofing website design. If you’ve ever wondered how to get more roofing leads, follow the steps below to turn your website into a roofing lead generation machine.
1. How to Get More Roofing Leads Through Your Website
To follow these roofing marketing tips, you first need to have a website. If you’ve already built a DIY website or had someone design a website for you, you can move on to the second step of this process.
If you don’t yet have a roofing website, yet, one of the best things you can do for your business is create one. A website acts as your roofing business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your roofing business
- Read about the roofing services you provide
- See your service area
- Get in touch with you
Without a website, how are those potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all.
2. Generate Roofing Leads by Canvassing
Canvassing to generate roofing leads might seem like an old-school marketing tactic, but consumers are more likely to work with you when they can pair a face with your business name. If you want to give canvassing a shot, try doing it immediately after a storm when roof damage is likely to be a pressing concern for homeowners.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready so you’re better prepared.
- Follow up with potential customers after getting their info
3. Send Direct Mailers to Get Roofing Leads
Here’s another roofing marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes, are old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be read.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards.
4. Try Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one roofing marketing idea that’s been proven time and again to generate roofing leads.
While Google is the most popular search engine for these campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial roofing leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local roofers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
5. Use Local SEO for Roofing Lead Generation
Search engine optimization (SEO) is still king in the digital marketing space. It’s what moves your roofing business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO alone can generate the majority of your roofing leads (but we still recommend reading the rest of these roofing marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let an SEO expert get you up and running.
6. Facebook + Instagram Advertising Can Get You More Roofing Leads
Still wondering how to get more roofing leads for your business? Advertising on Facebook and Instagram can be a cost-effective method, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your brand. If people see your logo and your ads all over the place, they’re more likely to remember you when they need roofing services.
7. How to Get Roofing Leads Through Strategic Alliances
Another smart way to generate roofing leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they recommend you to their customers and provide a steady stream of roofing leads.
8. Download Storm-Chasing Apps
Ready for a more creative roofing marketing idea? Download a storm-tracker app that notifies you every time a storm passes through your service area, then go and canvass those areas. Since storms tend to leave roof damage in their wake, your timely arrival is more likely to get you customers who need roof repairs now.
9. Content Marketing = Roofing Marketing
Creating content for your ideal customers is a great way to get more roofing leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- How to Prepare for a Storm
- Signs Your Roof Needs Replacing
- Benefits of Conducting Regular Roof Maintenance
- Which Roof Colors Complement Your House
10. Email Marketing = Roofing Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on investment.
Because most roofing businesses overlook the benefits of email marketing, it’s a great roofing lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready roofing leads and spend 33% less money on making sales.
11. How to Generate Roofing Leads at Tradeshows
Attending tradeshows should be high on your list of roofing marketing ideas. They not only provide plenty of solutions for how to generate roofing leads, but also let you observe your competition, create new business partnerships and boost brand awareness.
To make the most of your tradeshow experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
12. Get Roofing Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and architects—they’re likely to send more roofing leads your way!
13. Give Telemarketing a Chance
Though telemarketing was once a good channel for roofing lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers.
14. Reputation Management Online and Offline
Remember when we said 85% of people search online to find local roofing businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need roofing services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your roofing business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in roofing leads.
15. Ad Retargeting Is a Fresh Roofing Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your roofing services.
Whether you want more residential or commercial roofing leads—or both!—retargeting is a great way to keep your roofing business and services in front of potential customers who have already shown interest by visiting your website.
Because roofing services are typically a big-ticket item that requires a lot of research beforehand, retargeting is a great way to keep your business at the top of your website visitors’ minds and entice them to make a purchase.
16. Make Your Business Stand Out With a Unique Selling Proposition
If you want to stand out from your competitors, your roofing business needs a unique selling proposition, or USP. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating roofing leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:
- Specialized services
- Roof types
- Level of service
17. Use Google’s Local Service Ads to Get More Roofing Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for roofing services, at least 7 of them will click one of those ads and turn into a roofing lead.
How much more money would you make per month with 7 more roofing jobs?
18. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a gutter-cleaning company and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more roofing lead generation opportunities.
19. Increase Referrals to Get More Roofing Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one roofing marketing idea you shouldn’t pass up.
20. Create Helpful YouTube Videos About Roofing
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful roofing videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different warning signs of a failing roof that a homeowner should watch out for. These videos will build your credibility as a roofer and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your website so they can learn more.
21. Create a Roofing Facebook Group
Having a dedicated Facebook business page for your roofing business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.
22. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every roofing job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media.
23. Use LinkedIn to Attract Commercial Roofing Leads
LinkedIn is more than a great place to establish yourself as a roofing expert and roofing business owner—it’s a great place to generate roofing leads. How? Do a search for local businesses and property managers you can connect with and talk about your roofing services.
24. Send Out Press Releases About Your Roofing Business
Press releases are a great way to share new and exciting developments about your roofing business. Are you offering a new roofing service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating roofing leads.
25. Sign Up With Townsquare Interactive to Maximize Your Roofing Marketing Budget
Website design isn’t the only element of an effective roofing marketing campaign, but it is the most important. One of the best things you can do for your business is making sure your website has everything it needs to continuously generate roofing leads using the steps above.
Adding other elements to your marketing campaign, such as search engine optimization (SEO) and reputation monitoring, can strengthen your roofing marketing campaign and help to bring in even more roofing leads.
The team at Townsquare Interactive specializes in creating roofing marketing campaigns that generate roofing leads for businesses across the country. All of our roofing website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your roofing marketing campaign to the next level.