It usually doesn't go well for kickers when they get involved in a play.

Just ask Baylor's Chris Callahan.

Callahan saw his 43-yard field goal attempt blocked by Michigan State with about a minute remaining in Thursday's Cotton Bowl. On the ensuing return by the Spartans, Callahan (5-foot-9) got caught gazing up field by MSU receiver Tony Lippett (6-foot-3) who promptly laid one of the most devastating blocks in recent memory on the Bears' kicker.

See for yourself.

Videos and GIFs of the hit have gone viral, almost immediately.

Michigan State went on to win 42-41, after trailing Baylor 41-21 earlier in the fourth quarter.

Callahan went on to be OK. He announced his well being via Twitter: